COMPREHENDING MEDIA CONSUMPTION PATTERNS TODAY

Comprehending media consumption patterns today

Comprehending media consumption patterns today

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Below is an introduction to some existing trends and practices in television and content consumption.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the method by which individuals are getting their news is also shifting. People are significantly turning towards online news sources, instead of watching TV, to learn about current worldly affairs. However, simultaneously, due to a constant flow of knowledge, individuals are coming to be overwhelmed by substantial quantities of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and much easier to navigate. Nowadays it is common to find news channels that have large followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this approach has been necessary for providing people with trusted and verified news sources, in a format they can readily interact with.

In the existing digital age, smart phones have come to be one of the most commonplace tools that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are offering limitless feeds of brief, chains of videos, that are growing in appeal among smart device users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms permit users to see a series of personalised content and interact instantly, making these videos a lot more appealing and addictive than traditional television. Short form videos are also being used more frequently for news and educational functions, not just for home entertainment. Subsequently, this pattern is evolving the way people are proactively seeking for and expecting to receive knowledge, in a much faster, much shorter and more visual format.

In the last few years, with the growth of digital media, the way in which individuals take in content has shifted substantially. For several years, conventional tv was the main source of home entertainment for most people. Nevertheless, ever since the advancement of internet streaming platforms, many viewers are turning away from scheduled television, particularly among younger people. Rather, worldwide media content analysis website reveals that more people are buying subscriptions to streaming services, which strongly affirms the shift in audience intake practices. These options are popular for allowing individuals to see the programs and movies they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a prominent media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing interests in the industry.

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